What should you be posting on social media? What should you be emailing this week? Our team of writers will precisely tailor your niche messages to engage your audience and address why your expertise makes you the most qualified to help them.

Use our marketing tools to beat the competition, generate substantial revenue, grow you practice and attract clients looking for someone with your skills.

It’s important in this section to outline the benefits of what goes on during this call. Unfortunately, simply asking people to call for the free session isn’t enough. One trick that I’ve found effective is to list the types of questions people typically ask. Don’t give the answers, just the questions. This feeds the desire for them to learn the answers by calling you. I sometimes also use language such as, “I guarantee (you’ll leave the meeting/ put down the phone) with new information that will help you address (the particular problem you solve).”

Clearer, More Engaging Messaging

Focusing on a highly defined niche allows you to precisely tailor your message to engage your audience in a way that a general message never could.

For example, which message do you think would resonate most with Gary from my previous example:

XYZ Agency has over 10 years of experience with SEO across a wide variety of industries.

or

XYZ Agency has specialized in SEO for the automotive industry for over 10 years.

Following the Herd: You don’t want to follow the exact same methodology everybody else is using. And there is no ‘Yes / No System’ that tells you what products will be profitable…However, there are many that try. 

No matter what specialty or industry you’re in, if you aren’t able to get new patients you probably won’t stay in business for very long. And as you are likely already aware, finding and keeping patients can be a challenge.

 

 

Today’s patient is everywhere. They move  from their email inbox, to their Facebook feed, to their favorite blog, to your website, then back to social media – all without losing momentum, and from whatever device is most handy at the moment. 

 

To be successful, your practice must reach out to them where they are, with relevant content and value that will encourage them to establish a relationship with you. 

 

To market your practice effectively, you must first decide who you’re trying to attract to your practice. There’s a common misconception that leads most dentists to believe that EVERYONE is a potential patient and therefore EVERYONE is included in their target market. This is incorrect - knowing what makes you special or your practice unique and marketing that uniqueness is essential to beating the competition. If not, you will look like every other dentist in your community. 

 

 

 

Most dentists use more of a shotgun approach, spraying marketing efforts at a wide audience and hoping to hit one or two interested prospects. 

 

one specific message won’t resonate effectively with different demographic groups.

 

With this strategy, you can become THE expert and attract more profitable customers to your business. 

Marketing to everyone costs more money.

Spending your resources marketing to people that aren’t interested in your product is the first place is a waste of money.

One of the most effective marketing strategies for getting clients to come to you, rather than you spending valuable time and money chasing them, is to be highly visible and respected. You need to be perceived as an ‘expert’ in your target market.

Like many professional service business owners, you might think that being an expert means that you have to have a string of letters after your name and 30 or more years’ experience under your belt.

That’s not always the case. To be considered an expert in your market you need to understand your prospective clients’ issues and challenges, shaping your marketing to demonstrate that your services will overcome their issues. Think of yourself as their problem solver.

That’s why it’s so important to move away from being a ‘generalist’ and become a ‘specialist’ instead. Forget about appealing to everyone who may possibly buy a service like yours and think about becoming an expert in your field.

Clients want professional service providers who they consider to be credible and trusted and who can give them exactly what they need.

That happens when you position your business to serve a target market. You can fine tune your marketing message so they understand exactly how your services can help them and why they should hire you over other companies offering similar services.

For example, instead of being an accountant to everyone, focus on being an accountant to self-employed consultants. All of your marketing can then be centred around overcoming their problems so you communicate in your value to prospects – your services should become relevant and interesting to them.

Being an expert in a specific target market will truly transform your business. Your future clients want, and are willing to pay for, your knowledge and solutions. It will also give you a focus to market your business or practice to the right prospective clients so you will stand out very clearly from your competitors.

Today, People Are Not Waiting For Your Ad or Postcard to Know What They Need or When to See You. They are Searching Online for Experts Who Can Help Them Solve Their Specific Health Issues. 

In choosing a cosmetic dentist, you can imagine how fixing a single broken tooth would require different skills than transforming an entire smile? Most dentists perform a variety of procedures but if you want to achieve financial success, nichepractice will position you as an expert in a cosmetic dentistry. This conveys a really strong message to the consumer that you are the highly skilled and reputable practitioner to help them with their cosmetic needs.

Become an Expert in Your Chosen Niche & Eliminate Your Competition

You’re a skilled, confident and experienced doctor and you have the education and credentials to prove that. But does that actually make you an expert? The answer is YES. Being an expert doesn’t mean you need to smarter or more charismatic than all of your competitors.  

 

To be considered an expert in your market you need to understand your prospective clients’ issues and shape your marketing to demonstrate that your services and skills will overcome their issues. Nichepractice provides the strategy and tools you need to achieve expert status.

Stand Out in Today’s Crowded Marketplace and Achieve Incredible Growth

Choosing a Niche Will Not Limit Your Client Base

By targeting a niche audience, Nichepractice does not take away from marketing all the other services that you perform. It just lets you highlight what you do best.

Educate, Engage and Impress Your Patients & Prospects

In this competitive environment, Nichepractice will reinforce your position as an industry expert and distinguish your practice from the competition.

NichePractice is an affordable, All-In-One digital marketing platform for Dentists, Plastic Surgeons and Medial Spas that will position you as the PREMIER doctor / practice in your niche by using our digital marketing platform to attract new patients, generate leads and increase revenue.

 

Are you struggling to find time to market your business online and connect with new prospects? Our unique marketing platform let’s you choose a practice niche, execute marketing solutions to differentiate your practice from the competition, grow your revenue and brand yourself as the expert in your niche community.

Content Will Educate Your Prospects and Patients So They Will Clearly Know Why They Should Choose You Over Your Competition

Our platform provides the marketing tools and support you need to beat the competition and establish your reputation as an expert. It's affordable, can be setup in minutes and requires no marketing experience at all.

Most people are pretty aware what their health related issues are and will search online for experts who can solve their problem. Nichepractice helps you attract new clients and grow revenue by providing tools to implement digital marketing strategies that showcase your expertise and unique skills to an interested audience and ensuring that prospects realize that you are the doctor and expert who is best suited to help them with their issues. presents a sutie of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses,

Grow your online following

Consistently showcasing your offerings on social media in fresh, interesting ways can help attract new customers that otherwise wouldn't find you.​

Increase website traffic and engagement

Your mere presence on social media will not achieve marketing results on its own. Our platform uses social media as a lead-generation tool to drive people to your website and blog posts. As a result, people will engage with you.

Connect with your audiences, everywhere they are

Nichepractice makes it easy to create compelling brand awareness campaigns with video, display, social ads, email, native, and more, all from one easy platform.

Transform Yourself from a Known Doctor in the Community to a Sought-After Expert!

Often business owners get so caught up in what they want to sell, that they forget to see if it is even what their market wants or needs. You need to know what they desire and why they desire it first, and then you will be able to create products, programs, and services that deliver the same things.

It's no longer enough just to have skills to perform your job. Doctors must distinguish themselves from the competition in order be successful. To do so, build a niche practice. 

FIND YOUR MARKET

A business doesn’t necessarily need to get the attention of every person, it needs to get the attention of the right people at the right time. To get started, figuring out your core audience is the first step towards making a sale. In addition, it’s the beginning of a never-ending journey for profits. Through our marketing campaigns, we consistently deliver your business offerings to your customers.  Likewise, we inform your prospects and clients of the benefits they’ll receive from those offerings. With The Small Business Platform your customers will continually hear about why they need your business, and how to get it.

50% of local searches don’t occur on search engines, but on the countless directories that seem to pop up every other day like Yelp, Google My Business, Facebook, Yellow Pages, and more. Making sure that you are in control of your business’ information on these important directories, or “citations”, has never been more important.

Your existing patients are already invested in your practice. They are your biggest fans and most valuable audience. The goal of your email campaigns will be to engage them bimonthly and make sure they know what services you offer and the expertise you bring. These patients will be the first to accept your recommendations, first to share with friends and the one's who want to hear from you.

The most important thing you have as a a doctor is your reputation. A reputation takes years, often decades to earn. You earn a positive reputation because you are skilled, you work hard, and you over-deliver. And, just as you build a reputation by doing the right things, the wrong things can tarnish your reputation in a New York minute. 

Not everyone understands niche marketing, but in fact, it is among the most powerful marketing techniques. Why? Focusing on a niche impacts every aspect of your business, from the audiences you target to the messages you craft. Choosing a niche makes all of your marketing efforts easier, because it tends to define exactly what you do and distinguish you from the competition. Today, people are looking online for doctors who are experts in their field and who can help them solve their specific problems. NIchepractice will help you become known for what you do and become recognized as an expert in your chosen niche.

EmailDocs will ensure that your customers see you as an authority or an expert in that specific field. This will reduce your competition, generate substantial revenue, grow you practice and attract clients looking for someone with your skills,

As a consumer, who would you choose if you needed a dental implant? Would it be the dentist that offers every service imaginable and accepts every dental plan? Or would it be the dentist who specializes in implants and has placed over 5,000 dental implants throughout his or her career? 

 

The answer is obvious. But what makes the specialist better qualified than the other dentist who also places implants? 

 

The answer:  Positioning

 

The implant dentist has positioned himself as an expert in dental implants. This conveys a really strong message to the consumer: if you want the best treatment, go to that dentist.

 

In a fiercely competitive field like dentistry, a strong marketing strategy is absolutely necessary if you want to be unique and distinguish yourself from the competition.

Get an Instant Assessment of  Your Brand, Website & Marketing

Explore our marketing platform. Discover how quick and easy it is to implement a profitable marketing solution without any hassle.

Today, people are looking online for specialized doctors who can help them solve their specific problems. They are not waiting
for your ad or postcard to know when they need to be treated.

Nichepractice is the Only Niche Marketing / Reputation Management Platform for: 

Dentists, Plastic Surgeons and Medical Spa’s 

Included within the platform is everything you need to differentiate your practice from the competition, brand yourself as the go-to-doctor and turn your niche into a major profit center for your practice.

Our All-In-One niche platform lets you market your expertise across multiple marketing channels, Improve reputation and increase revenue​ with the only platform designed to leverage your hidden expertise.​

People are always looking online for doctors who are experts in their field and who can help them solve their specific problems. Nichepractice will help you become known for what you do and become recognized as an expert in your chosen niche.

Most General Doctors Try to be Everything to Everyone

They treat every problem. 

Offer every service

Appeal to every demographic

Target “everyone” in their marketing so they

can reach as many people as possible

Let Go of Trying to Reach Everyone

Focus on a smaller niche audience

Educate them about what you do

Showing that they can trust you to help solve their problems

It’s true: great marketing takes plenty of time and effort, but with nichepractice, you can do it yourself and make a significant impact!

 

  • Strategic Roadmap
    Nichepractice provides ambitious practice goals and a strategic roadmap for you to follow

  • Compelling Content Done For You,
    Once set up, we get to work crafting content designed to position you as an industry expert. You’ll get email newsletter campaigns, click-worthy social media posts, and a mobile-optimized website.and pre-written content and campaigns that are
    clear enough for anyone to follow.

  • Distributed in Channels That Matter
    We get your business in front of the right people, every time using the marketing channels that matter most. Reach your network on the right channels

  • See Who Responds
    measure your results. Whether it’s opens and clicks or likes and shares, we put complete performance stats for each touch point right at your fingertips. Marketing Strategists are always available to review performance and tailor your marketing strategy to meet your goals. See who’s engaging with your content and respond instantly with custom response templates and our mobile app.

Work Less and Earn More...
Doing What You Love to Do

Becoming highly profitable while focusing on the work you find most enjoyable and love to do is the definition of success.  It shouldn’t be driven solely by financial pressures. If your chosen niche doesn’t excite you, your lack of enthusiasm is bound to show.

Nichepractice offers  Industry Content and niche specific content that not only demonstrates to people that you are a thought leader, but also attracts a steady torrent of new customers who search Google (and other search engines and online platforms) for answers to their health questions.  

 

This will educate your prospects and patients so they will clearly know why they should choose you over your competition. 

 

 

 

 

 

3) Narrow your brand

 

The next step, according to the presenters, is to narrow your law firm’s brand. They suggest you ask yourself the following questions:

 

Do your potential clients know who you are?

Do they know what you do?

Do they know why you’re special?

 

 

 

CONTENT MARKETING

pick a particular problem and present a practical solution. 

Would you like to know 5 quick ways to impact your practice's success just using our free trial?

Simply sign up for our 14 day free trial and implement the 5 strategies in our download manual. You will quickly receive online reviews, instant revenue, and more.

LASER

DENTISTRY

Sleep 

Apnea

Chemical Peels

DERMAL

FILLERS

BREAST

IMPLANTS

Tattoo

Removal

DERMAL

FILLERS

DENTAL

IMPLANTS

No matter what specialty or industry you’re in, if you aren’t able to get new patients you probably won’t stay in business for very long. And as you are likely already aware, finding and keeping patients can be a challenge.

 

 

Today’s patient is everywhere. They move  from their email inbox, to their Facebook feed, to their favorite blog, to your website, then back to social media – all without losing momentum, and from whatever device is most handy at the moment. 

 

To be successful, your practice must reach out to them where they are, with relevant content and value that will encourage them to establish a relationship with you. 

 

To market your practice effectively, you must first decide who you’re trying to attract to your practice. There’s a common misconception that leads most dentists to believe that EVERYONE is a potential patient and therefore EVERYONE is included in their target market. This is incorrect - knowing what makes you special or your practice unique and marketing that uniqueness is essential to beating the competition. If not, you will look like every other dentist in your community. 

 

 

 

Most dentists use more of a shotgun approach, spraying marketing efforts at a wide audience and hoping to hit one or two interested prospects. 

 

one specific message won’t resonate effectively with different demographic groups.

 

With this strategy, you can become THE expert and attract more profitable customers to your business. 

Marketing to everyone costs more money.

Spending your resources marketing to people that aren’t interested in your product is the first place is a waste of money.

One of the most effective marketing strategies for getting clients to come to you, rather than you spending valuable time and money chasing them, is to be highly visible and respected. You need to be perceived as an ‘expert’ in your target market.

Like many professional service business owners, you might think that being an expert means that you have to have a string of letters after your name and 30 or more years’ experience under your belt.

That’s not always the case. To be considered an expert in your market you need to understand your prospective clients’ issues and challenges, shaping your marketing to demonstrate that your services will overcome their issues. Think of yourself as their problem solver.

That’s why it’s so important to move away from being a ‘generalist’ and become a ‘specialist’ instead. Forget about appealing to everyone who may possibly buy a service like yours and think about becoming an expert in your field.

Clients want professional service providers who they consider to be credible and trusted and who can give them exactly what they need.

That happens when you position your business to serve a target market. You can fine tune your marketing message so they understand exactly how your services can help them and why they should hire you over other companies offering similar services.

For example, instead of being an accountant to everyone, focus on being an accountant to self-employed consultants. All of your marketing can then be centred around overcoming their problems so you communicate in your value to prospects – your services should become relevant and interesting to them.

Being an expert in a specific target market will truly transform your business. Your future clients want, and are willing to pay for, your knowledge and solutions. It will also give you a focus to market your business or practice to the right prospective clients so you will stand out very clearly from your competitors.

Social Media Engagement 

  • Facebook: 1-2 posts per day, in the morning and afternoon or evening

  • Twitter: 1-5 posts per day, scheduled regularly from morning to evening

Blog Content

Nichepractice automatically sends newsletters to all your contacts every 3 weeks so you stay in touch with your customers and prospects in no time.

Pay-Per-Click Ads

A paid ad will been created for you to educate and help your prospects solve their issues. It will address why your expertise makes you the most qualified to help them.

Custom Landing Page With Opt-In Form

 It's not a great idea to send traffic to your homepage - it's too generic, and if a user doesn't see exactly what they're looking for, they'll usually leave.

Opti-In Series of Drip-Emails to Build Trust and Relationships

Get 10 drip-marketing messages that will automatically be delivered to your prospects after they have requested your free offer.

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